The UPGRAPE project, fashion accessories for a better world, was launched in March 2020, and was born from a need: a cleaner, more sustainable, more beautiful world. A better world. UPGRAPE home page.
A fashion tale for a better world
For more than 25 years we have been working in Central Italy, in the Marche region, one of the areas with the best balance between history and modernity.
According to statistics, it is one of the longest-lived regions in the world.
Here people live well: good food, clean air, harmonious landscapes, villages and cities of art.
We work well: a production system where the quality of relationships and human relations are the first source of energy.
This is how our company has always worked.
There is research
But today, however, we need a qualitative leap, an upgrade making all of us better.
United Nations Agenda 2030 the goals for sustainable development and setting our children's future, is asking this to all of us.
Introducing UPGRAPE, accessories for an eco-sustainable fashion
In particular, we have carefully read art.12 sustainable consumption and production and art. 13 climate change.
We made our analysis.
According to the Centre for Sustainable Fashion, the fashion industry is one of the most polluting production systems and we need a radical change of its methods: choice of ecofriendly materials; stronger relations with the local communities through job conditions respecting workers' rights and through the reconciliation of life and working time; development of local production chains without relocation; cruelty-free production; elimination of waste and promotion of circular economy.
This is the approach we need: Life CycleThinking.
A long and circular purpose.
This is UPGRAPE
It’s our choice: responsible, ethical and sustainable choice.
A brand adopting the project of fashion accessories for a better world.
UPGRAPE is the line of made in Italy accessories born from an innovative production system starting with Vegan and eco-sustainable materials selected according to the principle of the true kilometre, with a deep attention to the economy, to the culture and to the nature of the local territory.
The best Italian handmade through a working process respecting the well-being of the persons.
Upon an innovative contractual system based on a normal full-time employment contract, four free afternoons per week are guaranteed to the UPGRAPE ladies workers.
Here, working time is life time, not just productive time. Everything takes on a human dimension.
What is referred to as ethical sustainability is UPGRAPE's commitment UPGRAPE Vision & Mission.
It is called UPGRAPE because it is a choice driving towards global improvement through the ethical choice of the natural and human dimensions.
UP because it is a qualitative leap, GRAPE because it contains all the energy of nature.
It is our contribution to change: it is a drop in the ocean of radical changes the world is to make in the coming future, it is a necessary choice.
Sustainable fashion, ethical fashion, cruelty-free fashion, ecofriendly fashion, environmentally friendly Made in Italy: this is UPGRAPE.
Because ethics is not just a word, but concrete and demonstrable commitments.
We too want to do our part and contribute to change.
Choose the change.
#Lead the choice
ph: ©Monia Marchionni ig:@monia_marchionni