The creation of a new product is the result of a deep dialogue between ideation and creation, between thought and hands. UPGRAPE is a tale of hands.
The skilled movement of the hands modifying the materials and fold them into the necessary shape is a time of grace.
You can see when the product is handmade, well-made.
This is UPGRAPE.
In every single UPGRAPE accessory you can see the hands transforming in that movement making the work a creation of harmony.
The hands know what to do: they know how to fold and shape the material to obtain that accessory.
They know how to hold that material or simply how to touch it.
Complex operations carried out through simplicity.
Because the hands move with the grace only love for own work can express.
In the movement of the hands there is the slow rhythm of the time dedicated to the details: the choice of material, the tactile sense, the exact stitching, the necessary folding.
This is the true luxury of an UPGRAPE product: the expressions of the dedicated time producing a result which is even much more than their simple sum.
It is a precious time, it is the time of work which is worthwhile because it guarantees the quality of life of women and men workers.
That's why working time is enhanced by an innovative system of contracts which guarantee security, the reconciliation of life time and work time, flexibility for a harmony between productive time and affection, family, children and free time.
It is called quality of life.
The UPGRAPE collection is the result of all this; a collection that expresses sustainable fashion, ethical fashion, cruelty-free fashion, ecofriendly fashion and environmentally friendly Made in Italy.
UPGRAPE, grace and dedicated time.
The intrinsic presence of grace and time gives value to the UpGrape accessory.
But grace is not taught: grace is cultivated.
This is what happens in these territories of the Marche region where the quality of life is high, human relationships are cared for, the natural balance is safeguarded, the experience of life is care and well-being. Here, artisan research is an ancient story, a tale of hands.
Follow this journey in the Marche region of craftsmanship guided by the Italian Touring Club
You will discover what we know how to do.
#Lead the Choice
ph: © Monia Marchionni
ig: @monia_marchionni